Category: Moonlander One Portfolio
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Daft Punk: Reimagined sleeve art
I was never fond of Daft Punk. As someone who likes rock music and 80s synth I thought their work was just okay. This changed though when I watched Tron: Legacy at the cinema in 2010. Their soundtrack for the film remains to this day one of my favourite albums of all time. Copyright Daft…
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80s Branding: The Neon Laser Basement
As a child of the 1980s I have a great appreciation of media and artefacts created during the so-called decade of greed. This coupled with my love for research led me to my first blog in 2018, The Neon Laser Basement. The website and logo needed to reflect the period so I set out to…
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Libris Ignis: A logo design brief
Libris Ignis is an online publisher whose focus is to bring the latest in scientific research to the everyday user. I needed a logo for this startup before developing the website. I wanted something simple: Books, libraries and something Latin or Greek. It must speak to the new generation of academics, while also not alienating…
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Logo portfolio
Below are some of the logos I created over the years. This is by no means everything, but it gives you an idea of what I have done. Gametrader I had a lot of fun creating these four logos. The brief was simple: “Create a logo that would appeal to gamers of all ages”. I’m…
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Sketchbook
This section showcases some of my illustrations. Click on the thumbnails to enlarge. (All copyright Stephan Cloete)
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Case Study: Cycle Pro Academy
From 2007 to 2009 I did a lot of projects in the South African fitness industry. At one point I had almost a dozen clients. I’m not going to mention the companies by name, as all off them, except two, closed down in the wake of the 2009 global economic crisis. One of the companies…
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Looking back: Business Card Design
Hardly anyone uses business cards anymore, but between 2007 and 2009 I designed around 500 business cards for small mom-and-pop businesses. Most of these were done for new businesses that were capitalizing on the business boom we were experiencing in the little river-town of Parys. Being an hour’s drive away from the greater Johannesburg area…
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Photography
Part of being a designer is to have a good understanding of how a camera works, and how to handle one. I’m not a fan of pre-programmed shooting options on a DSLR as the results can be surprising. I like to retain full control of my camera, which means I tend to fiddle a lot…
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The Inspiration and Branding Behind Moonlander One
I’ve been a freelance graphic designer and UX specialist for over a decade. As the business grew over the years, I thought it the right time to register a company and do some proper branding for myself. The branding needed to reflect my design sensibilities, but also my interests. I like sci-fi a lot, but…