
STEPHAN CLOETE, PhD
My name Stephan Cloete and I am a veteran UX and multimedia design researcher and lecturer, and the sole proprietor of Moonlander One. I have over 15 years worth of experience in coaching, art direction, corporate communication, and creative problem-solving.
I have a rare combination of skills. I majored in graphic design, but I minored in five additional disciplines while completing my BA degree, namely: art history, illustration, communication studies, psychology, and industrial psychology. I put my background to good use to complete both my MA (UNISA) and PhD (NWU) and wrote extensively about the reciprocal forces that exist between society and the visual media society creates, whether it is a movie, a game, a logo, or a comic book.
I have taught and mentored extensively at many academic institutions and have presented talks and workshops at the University of Potsdam in Germany and the University of Gothenburg in Sweden. In addition, while I still worked as a full-time lecturer and researcher, I still found time after hours and over weekends to assist organizations solve complex problems, and to mentor SME owners.
Moonlander One is a passion project I started to share my know-how with start-ups and established organizations. I believe that there are many great business ideas that sometimes just need a gentle push in the right direction. Over the years I worked with a variety of interns and trusted professional freelances as I sometimes had to juggle more than one project at a time. In every instance, I still acted as project manager from start to finish. I have also assisted other designers over the years to complete multimedia projects for them. These included website design and development, animated intros for aired television productions, social media plans, and marketing strategies.
After the birth of my daughter, my life changed, and my wife and I decided to immigrate to the EU. Currently, I am running a project I developed to celebrate researchers while simultaneously making research more accessible to the general population. The website can be found at www.librisignis.com. I am also in the process of starting another business with my wife where we sell bespoke educational materials. More info about this is forthcoming.